Cold Coffee and the Facts

Last week I had coffee with my social media coach, Bronwynne. (By the way, she is fantastic, if you’re looking for help with social media, I’ll happily connect you.)
I showed her what I’d written as an introduction to the workshops, and I saw from the look on her face that it wasn’t…not not good, just flowery, poetic, round-about…
It made me think of a misquote by Dan Aykroyd from an old TV series, ‘Just the facts, ma’am, just the facts’.